These days, the internet is king when it comes to helping any business to grow. Digital marketing is the key strategy which any successful company will employ to the max, however managing an online marketing company isn’t necessarily as easy as it sounds.
Managing a digital marketing enterprise requires a new skillset and therefore possibly new staff. It will also require new technologies and knowledge of how to use those technologies as well as new marketing processes which can be put into practice. In short, it involves a lot of change and adaptation.
However, with the right team structure and processes in place, it’s possible for an organisation of any size to harness the potential of online marketing to its best advantage.
Of course, the strategies and processes which must be put in place will vary depending on your sector and business type, so here we’ll take a look at some of our expert tips that you can put into practice.
Knowing how to get ahead of the crowd is vital, and the right online marketing strategies are key to that.
The good news, whether running a B2B(business-to-business) or B2C(business-to-consumer) company of any size or type, is that there are countless opportunities to harness the power of the internet to promote and grow your business. Some of the strategies to consider include:
PPC advertising including paid search ads, display ads and shopping campaigns.
Using strong SEO strategies in all web content.
Effective content marketing through the use of blogs, videos and infographics.
Social media marketing
Email marketing campaigns
Let’s take a closer look at how some of these strategies can feed into different markets and industries.
Let’s take as our first example a retailer selling a range of fashion products to a youthful female market. This is already a very competitive arena, so how can this online store be successful?
The answer lies in harnessing the above strategies.
Firstly, of course, it’s vital to have an e-commerce store. Without a way for customers to buy products over the internet, the store is probably already at a major disadvantage against its competitors. Ensuring that customers can not only browse the entire product range online but can also shop easily and convenient for the products of their choice, paying for them conveniently over the internet using their secure method of choice and then having them delivered to their door is key to maximising the target audience.
However, just having an online store isn’t enough. No matter how excellent the store website might be, it’s no good if people can’t find it. Increasing visibility and driving up traffic is vital. This can be done by having an enhanced SEO strategy. Not only should all the web content on the website be fully search engine optimised but there should also be an SEO optimised blog to help improve the strategy.
Having a strong social media presence is also key, although choosing the right channels to appeal to the target audience is a major part of the success of this element of the strategy. Instagram is always a good choice for fashion brands and is also popular with the young female target audience. Making videos can also be extremely beneficial and harnessing the power of YouTube can make a big difference.
Influencer marketing is also something which is especially useful in the fashion industry since there are countless young female bloggers who are influencers within the fashion sector. An endorsement from one or more of these can boost sales considerable. Here's a useful E-commerce overview research.
The online betting and gambling industry is thriving at the moment, which is good news. However, having a clear digital marketing strategy is still paramount due to minimal product differentiation. There are many interesting ways in which SEO can be employed in this sector.
Blogs can focus on a skill-enhancing narrative helping potential punters to achieve greater control over their own experience. Since “how to” guides are extremely popular among those who are keen to improve their abilities and to give themselves a better chance of gambling success, this is an effective channel through which to drive customers to the website itself.
Content advertising has become increasingly vital over the last few years, but within the gaming sector, it is especially important, helping to make the differences clear between one brand and another and to raise the profile of the online betting site in question.
Social media advertising can also be extremely useful in the sports betting and casino sector. By targeting platforms with a large global reach like Facebook, it’s possible to draw in a much broader spectrum of players. By advertising welcome bonuses and other promotions on these platforms, there is a much greater chance of content and advertising being shared.
Plumbers are obviously operating in the physical world rather than the virtual one. This means a different approach needs to be taken in digital advertising. It’s still vital to have a good quality website with strong SEO to ensure that potential clients can find the business, but there needs to be a stronger emphasis on local SEO. Being able to be found on local Google Maps and have a clear local presence on social media will make a big difference. Of course, content marketing strategies can also be beneficial to drive up interest, but the primary focus needs to be on the local aspect. By helping people in the business’ area to find their website and to arrange an appointment over the internet, increasing customer awareness and boosting profits become more possible.
Above all, having a coordinated and consistent approach to digital marketing is vital, whatever the industry or business. By tackling strategies in a clear and organised way, it’s possible to enjoy maximum promotional success. Our expert consultancy team can help you to develop a highly effective digital marketing strategy to profit your business.