Trevor Cousins – LCP Executive Coach

trevor-cousinsTrevor has worked as an executive coach since 2002. He is accredited by the International Coach Federation as a Professional Certified Coach and was trained by The Coaches Training Institute and The Coaching Academy.

Trevor’s role as a coach is to partner with his clients and to support them in achieving their organisational goals. He does this by helping his clients to unlock their potential, create clarity and direction and overcome any barriers that are holding them back such as their mind-set, lack of confidence or skills gaps.

Coaching is an ideal intervention for addressing issues, situations or opportunities that are critical to organisational success and require a more bespoke, sensitive or confidential approach than training or mentoring can provide.

Typical issues that clients bring to Trevor are:

Changing or critical circumstances:

  • Stepping up to leadership or management positions
  • Achieving challenging expectations in a new role or team
  • Having a sounding board for fresh strategic thinking, vision development or how to lead change
  • How to move on from a career crossroads
  • Getting back on track when motivation and purpose have been lost

Personal authority and effectiveness:

  • Improving personal presence and impact
  • Preparation for high stakes meetings and presentations
  • Influencing stakeholders
  • Leadership style – strengths; blind-spots; personal brand; leadership shadow
  • Becoming more entrepreneurial

Skills development:

  • Communication and relationships
  • Assertiveness and confidence
  • Team leadership
  • Innovating and creating breakthrough thinking

Trevor has worked with academic and administrative staff in HE institutions including Sussex, Central England, De Montfort, Brighton and Oxford Universities. As well as providing executive coaching, he has worked with a range of HE teams and also designed and lead courses as part of a cross-institution staff development offering.

Outside of the Higher Education sector, Trevor has worked with leaders in not-for-profits such as NHS Manchester, National Trust and Alzheimer’s Society as well as in private sector companies.

Being a positive and resourceful person himself, Trevor’s initial focus with clients is to coach them to clarify and own their natural strengths, preferences and impact as this builds self-confidence and awareness which leads to a willingness to address challenging developmental issues. To accelerate self-awareness, he uses diagnostics such as the Myers Briggs Type Indicator, Belbin Team Roles and StrengthsFinder, as appropriate.

Prior to moving into people development, Trevor spent 13 years in leadership and management roles in the complex and fast-moving environment of advertising agencies. His roles focused on achieving client objectives and results through maximising individual and team effectiveness within the agency and with an array of client personalities and organisational cultures. During this time he worked with the Open University and Cambridge University in the area of alumni development. He also lead fundraising accounts for clients including RNLI (lifeboats), Christian Aid, Greenpeace, RSPB and the Poppy Appeal.

Clients describe Trevor’s style as inspiring, creative, warm, genuine, positive and professional.

As well as holding a MA in European Management from Cranfield University School of Management, he holds diplomas from the Chartered Institute of Marketing and the Institute of Direct Marketing.  Here Trevor discusses his experience of coaching in the Higher Education sector.